Google Advertising

Clicks and impressions are vanity metrics—they don’t tell you if your ads are driving real business results. The most important metric is how many bookings you get from your ads, and how much each booking costs. That’s why we focus on tracking actual patient appointments and optimising for ROAS (Return on Ad Spend).

Google Tag Manager (GTM) is a tool that tracks interactions on your website and booking platform. By setting up tags, we can track how many people book appointments after clicking on your ads. This data helps us optimise your campaigns to focus on what drives the most bookings at the best cost.

ROAS (Return on Ad Spend) measures how much revenue your ads generate compared to how much you spend on them. It’s one of the most important metrics because it shows you if your ads are making money for your clinic. For example, if you spend $1,000 on ads and generate $10,000 in revenue, your ROAS is 10x, meaning your ads are highly effective.

Google Ads, especially through Shopping Ads, allows you to advertise your cosmeceutical products to a wide audience. Since many major cosmeceutical brands spend millions on marketing, your ads benefit from their brand recognition. This means more people are likely to purchase these products through your clinic, making it an easy way to generate additional revenue.

Shopping Ads are a type of Google Ad that showcases your products with images, prices, and a direct link to purchase. These ads appear when someone searches for products like yours, making them a great way to sell cosmeceuticals both nationally and internationally. It’s like running a digital shopfront that’s open 24/7.

Yes, Google Ads can be highly effective for small and boutique clinics. With precise targeting and a focus on bookings, even clinics with smaller budgets can see significant results by reaching high-intent customers looking for specific treatments or products.

Your budget will depend on your goals—whether you want to drive more bookings or scale your product sales. We work with you to create a budget that aligns with your clinic’s objectives, ensuring your spend is optimised for the best possible ROAS.

Yes, Google Ads allows you to advertise both locally and nationally. Whether you want to focus on driving local appointments or selling cosmeceuticals across Australia (or even internationally), we can set up campaigns to reach the right audience in your target areas.

We track key metrics such as the number of bookings, cost per booking, and ROAS. We provide you with detailed reports so you can see exactly how your ads are performing and whether they’re driving real value for your clinic.

While META Ads are more focused on generating interest through visually engaging content, Google Ads are intent-based, meaning your ads appear when someone is actively searching for your services or products. This makes Google Ads particularly effective for high-intent leads—people who are ready to book a treatment or purchase a product.

We use the data from Google Tag Manager to track which ads drive the most bookings or product sales. Based on this data, we continuously optimise your campaigns, pausing underperforming ads and focusing on the ones that deliver the best results.

Absolutely. Google Ads allows you to run separate campaigns for different goals. For example, you can have one campaign focused on driving bookings for treatments and another for selling your cosmeceutical products.

Yes, with Google Tag Manager, we can track both bookings for treatments and sales for products. This gives you a complete view of how your ads are performing across different areas of your clinic’s business.

Yes! Many cosmeceutical brands spend millions on their own marketing each year, and with Google Shopping Ads, you can piggyback on that brand awareness. By running ads for these products, you’re essentially leveraging the trust and recognition they’ve already built, making it easier to convert customers.

Google Ads allows you to target specific keywords and audiences, meaning even smaller clinics can compete with larger ones. By focusing on high-intent searches, we ensure your ads are seen by people actively looking for the services or products you offer, levelling the playing field.

We offer boutique, personalised Google Ad campaigns, and just like no two patients are the same, no two clinics are the same either. Your budget will depend on your clinic’s specific needs and goals. Contact us for a tailored quote.

No, we don’t. We believe in working based on trust and performance. If we’re delivering results, you’ll see the value in continuing to work with us. No contracts—just great results.

No, all our work is done in-house by our Australian team. We ensure that you get premium service and personalised strategies tailored to your clinic’s goals.

While no one can guarantee exact results, our focus is on transparency and optimisation. We closely monitor your campaigns and make adjustments to ensure you’re getting the best possible Return on Ad Spend (ROAS). We work as an extension of your clinic, aiming for success with every dollar spent.

We specialise in medical aesthetics, meaning we understand the specific needs of your clinic. From tracking bookings and product sales through Google Tag Manager to focusing on ROAS, we build campaigns that deliver real results—not just clicks and impressions.