IT’S TIME TO NURTURE THEM
Email Marketing
Your Most Valuable Clients Are Already in Your Inbox
Your Most Valuable Clients Are Already in Your Inbox
IT’S TIME TO NURTURE THEM
We Recommend a Brand or Rebrand For:
The Easiest Clients to Book Are Already on Your List
The hardest part of running a clinic is acquiring new leads. But once you have clients on your books, the real magic happens when you focus on nurturing those relationships. If you’re not remarketing to your existing database, cross-selling treatments, or making your clients feel like VIPs, you’re leaving money on the table. Email marketing is one of the most cost-effective ways to increase your Customer Lifetime Value (CLV), deepen client relationships, and ensure your clinic is always top of mind.
Stay Top of Mind—and Fully Booked
So many clinics see email marketing as “spammy,” but here’s the reality: if you’re not showing your clients that you care, someone else will. Patients want to feel special—and the easiest way to do that is through thoughtful, strategic email marketing. It’s cheaper to nurture an existing relationship than to constantly chase new clients who have never engaged with your brand before. With email marketing, you can keep your clinic front and centre, building loyalty, trust, and consistent revenue.
Frequently Asked Questions
Isn’t email marketing spammy?
Not when done right. Email marketing becomes spammy when it’s irrelevant and impersonal. We create highly targeted, personalised email campaigns that speak directly to your clients’ needs, making them feel valued and appreciated, not spammed.
How does email marketing help increase Customer Lifetime Value (CLV)?
By staying in touch with your clients regularly, you remind them to book their next treatment, introduce them to new services, and offer exclusive promotions. This helps to increase the frequency and value of their visits, maximising their lifetime value to your clinic.
What kind of emails will you send?
Our email campaigns include a variety of content, such as treatment reminders, exclusive offers, new treatment launches, educational content, VIP events, and personalised messages like birthday discounts or follow-ups after appointments. Every email is designed to nurture the relationship and encourage further engagement.
How do you personalise emails for my clients?
We segment your email list based on treatment history, interests, and past engagement. This allows us to send tailored messages that are relevant to each client. Whether it’s a follow-up after a treatment, a birthday offer, or introducing a service they haven’t tried, the messaging feels personal and relevant.
Can email marketing help me cross-sell services?
Absolutely! Email marketing is one of the most effective tools for cross-selling. If a client has only tried one treatment, we can introduce them to complementary services or products, encouraging them to explore more of what your clinic offers.
How often should I be sending emails to my clients?
We recommend sending emails at least once or twice a month to stay top-of-mind. However, the frequency depends on your clinic’s goals and your clients’ preferences. We ensure that the timing is right so that your emails are engaging, not overwhelming.
How do you measure the success of email marketing?
We track key metrics like open rates, click-through rates, and conversion rates to measure how your emails are performing. More importantly, we track how many bookings and purchases are made through your email campaigns to ensure they’re driving real results for your clinic.
Can you create automated email sequences for my clinic?
Yes! We create automated email sequences that nurture clients over time. For example, after a client’s first treatment, we can send a follow-up email with a thank-you message, recommend aftercare products, or suggest their next treatment, all without you lifting a finger.
Is email marketing suitable for small clinics?
Yes! Email marketing is especially valuable for small clinics because it’s cost-effective and allows you to build strong relationships with your existing clients. It helps you stay connected with your clients and encourages repeat business, which is essential for growth.
How can I avoid losing clients to competitors?
Email marketing keeps your clinic top-of-mind. By regularly engaging with your clients and offering personalised, exclusive content, you create loyalty and make them feel valued. If they feel like they’re part of your clinic’s community, they’re far less likely to look elsewhere.
What tools do you use for email marketing?
We use a range of professional email marketing platforms, such as Mailchimp, Klaviyo, or ActiveCampaign, to ensure your emails are beautifully designed, compliant with regulations, and automated for ease of use.
Can email marketing help me sell products, like skincare or cosmeceuticals?
Yes! Email marketing is an excellent tool for promoting and selling cosmeceuticals or any other products you offer. We design targeted product promotions and special offers that encourage your clients to purchase products between their visits.
