DON’T WASTE TIME BOOSTING POSTS
Social Media / META Advertising
Run a Professional Ads Campaign That Actually Delivers
Run a Professional Ads Campaign That Actually Delivers
DON’T WASTE TIME BOOSTING POSTS
We Recommend a META Ads For:
Are You Wasting Money on Boosted Posts?
As a clinic owner, dermatologist, or cosmetic practitioner, you’ve likely been tempted to “boost” posts on Facebook or Instagram. It seems simple enough—click a button, set a budget, and watch the numbers rise. But here’s the hard truth: boosting isn’t a real advertising strategy. META (Facebook and Instagram) will give you vanity metrics like reach and impressions, but the reality is that 90% of the results from boosting go to bots or unqualified leads. These are people who are just looking for a discount and won’t remain loyal patients.
Real Patient Bookings. Not Just Likes.
At Élevé Studio, we run full META ad campaigns that do more than just get your clinic seen—they generate real, high-quality leads. By using advanced tracking tools like the META Pixel and server-side API, we gather data that helps us find your ideal patients. META’s AI learns over time who your best clients are, allowing us to refine your ads and reach people who are actually interested in your services, not just looking for the next bargain.
Understand Boosting and why META ads Gets Better Results
Boosting a post is like letting your patients self-diagnose. Just as you wouldn’t let a client book a treatment without a proper consultation, you shouldn’t rely on META’s boost feature to find your ideal clients. Boosting guesses who might be interested, giving you fluffy metrics like “reach” and “impressions” that don’t translate into booked appointments.
Instead of boosting, we use the META Pixel and server-side API to gather crucial data about your audience and build smarter, more targeted campaigns.
Here’s what you miss out on when you boost
No real tracking: Boosting doesn’t allow you to properly track who’s engaging with your content. You won’t know who clicked, why they clicked, or whether they booked an appointment.
No learning: META’s advanced AI can’t learn who your real audience is when you boost. It’s like throwing your money into a crowd and hoping someone who needs your services catches it.
Unqualified leads: Boosting typically attracts discount-seekers who don’t convert into loyal clients. They may come in once but won’t stick around for future treatments.
With full META campaigns, we install tracking codes like the META Pixel and server-side API into the backend of your booking platform (Timely, Kitomba, Acuity, Health Engine). These tools act like a proper consultation for your ads. Without them, it’s impossible to accurately target and remarket to your ideal audience.
By doing this, we ensure that your ads aren’t wasted on the wrong people. Instead, we continuously learn who your best clients are and tailor your ads to find more of them.
Here’s how META ads work
The META Pixel tracks important data like your audience’s age, gender, location, and even what they’re interested in. It gathers valuable information from everyone who interacts with your ads or visits your website.
Advanced AI algorithms learn over time who your ideal clientele is, helping us refine your ads to target people who are genuinely interested in your services—not just clicking for a discount.
Server-side API tracking allows for even deeper insights by connecting your clinic’s website directly with META’s ad platform, providing you with highly detailed data on your audience’s behaviour.
Frequently Asked Questions
Why shouldn’t I boost posts on Facebook or Instagram?
Boosting is a surface-level strategy that only gives you vanity metrics like reach and impressions. It doesn’t provide meaningful insights into your audience, nor does it generate qualified leads. Full META campaigns allow for deep targeting, using tools like the META Pixel to refine who sees your ads and increase your chances of converting views into bookings.
How does the META Pixel work?
The META Pixel is a piece of code installed on your website that tracks user activity. It collects data such as age, gender, location, and interests, which helps us fine-tune your ads and target people who are genuinely interested in your services.
What’s the difference between boosting and a full META campaign?
Boosting is a quick, one-size-fits-all approach that doesn’t let you track detailed metrics or optimise over time. A full META campaign uses the META Pixel and server-side API to gather data, allowing us to build targeted campaigns based on real insights and continuously improve them.
How does tracking benefit my clinic’s ads?
Tracking via the META Pixel and server-side API gives us valuable insights into your audience, such as their demographics, behaviours, and online activities. This allows us to optimise your ads to reach the right people—those who are most likely to book appointments at your clinic.
Why is tracking like a patient consultation?
Just like a consultation helps you understand a patient’s needs before recommending a treatment, tracking helps us understand your audience before showing them ads. Without tracking, it’s like treating a patient without knowing their history or concerns—you won’t get the right results.
How much should I spend on META ads?
Your budget should align with your clinic’s goals. Whether you’re promoting a new service or looking to fill your calendar with bookings, we’ll help you set a budget that makes sense and ensures a strong return on investment.
How does META’s AI learn who my ideal clients are?
META’s AI uses the data gathered by the META Pixel and server-side API to refine your target audience. Over time, it learns who engages with your ads, what their interests are, and which users are most likely to book treatments. This ongoing learning process allows us to deliver better results the longer the campaign runs.
What kind of content works best in META ads?
META ads are highly visual, so eye-catching images and videos perform best. Before-and-after photos (within compliance), testimonials, and carousel ads showcasing your treatments can all help capture attention and generate interest in your services.
How can META ads help me promote new treatments?
META ads are ideal for generating awareness about new or lesser-known treatments. By creating visually compelling ads and targeting people who are most likely to be interested, we help you build excitement around your new services and drive bookings.
How long does it take to see results from META ads?
Results can be seen as quickly as within the first week, but campaigns generally perform better over time as the AI learns more about your audience. With ongoing tracking and optimisation, your ads will attract higher-quality leads as the campaign progresses.
Can I target specific locations with META ads?
Yes, META ads allow for location-based targeting. Whether you want to attract local clients or reach a broader audience across Australia, we can ensure your ads are shown to people in the areas you serve.
Can META ads help me with last-minute offers or special promotions?
Absolutely. META ads are great for time-sensitive campaigns, such as flash sales or last-minute appointment slots. By creating urgency in your ads, we can drive immediate action and increase bookings.
How do I know if my ads are performing well?
We provide detailed reports showing metrics like clicks, impressions, and conversions (e.g., bookings). These reports help you see exactly how your ads are performing and whether they’re driving real results for your clinic.
Are META ads compliant with Australian regulations?
Yes, all of our META ads are created to comply with TGA and AHPRA advertising regulations. We ensure your campaigns follow all necessary guidelines, so you can advertise confidently.
What if I already have a social media presence but no ads?
If you already have a social media presence, META ads are the next step in expanding your reach and attracting new patients. We can help you build on your existing presence by creating ads that target the right audience and drive real engagement.
How much does META advertising cost?
We are a boutique agency, and just like no two patients are the same, no two clinics are the same either. Your budget will be tailored to your specific needs and goals. Contact us for a personalised quote that suits your clinic.
Do you have lock-in contracts for META ads?
No, we don’t. We prefer to work based on trust and performance. If we’re delivering results, you’ll see the value in continuing to work with us. No contracts—just great results.
Do you outsource your META ads management?
No, all our work is handled by our in-house Australian team. We provide premium service and top-tier results, tailored specifically to your clinic’s needs.
How do I know I’ll get a good return on investment with META ads?
While results can’t be guaranteed, we focus on transparency and constant optimisation. We closely monitor your campaigns to ensure they’re driving real results, and if something isn’t working, we’ll adjust. Your success is our priority.
What makes Élevé Studio’s META ads different?
We specialise in the medical aesthetics industry, meaning we understand the specific needs.
